Samsung is the number one smartphone brand in the Philippines for the second quarter of 2018 according to Counterpoint Research.
This is followed by Philippine brand Cherry Mobile in the second position. While Chinese brands Vivo, OPPO and Huawei occupy the third, fourth and fifth spots respectively.
| Brand | Q2 2017 | Q2 2018 |
|---|---|---|
| Samsung | 24% | 20% |
| Cherry Mobile | 14% | 17% |
| Vivo | 8% | 16% |
| OPPO | 13% | 14% |
| Huawei | 3% | 12% |
| Others | 38% | 21% |
Table adapted from Counterpoint Research: Quarterly Market Monitor Q2 2018.
The main driver for Samsung’s dominance is the company’s affordable Galaxy J series of smartphones that accounts for 68% of the company’s total smartphone shipments.
It includes the Samsung Galaxy J2 Prime and the recently released Samsung Galaxy J8. Samsung holds 20% or one-fifth of the Philippine smartphone market in this period.
Cherry Mobile is the only local Philippine smartphone brand that made it to the list. The company even gained an additional 3% market share compared to the same period last year resulting in a 17% current market share.
Cherry Mobile is the only local Philippine smartphone brand that made it to the list.
Just like Samsung, Cherry Mobile’s J series of smartphones also made up the majority of its sales. There’s also the company’s signature Flare series that drive up the company’s sales every year.
Vivo released several affordable smartphones this year including the Vivo Y71 and Vivo Y83. This added significant additional shipments to offset the company’s mid-range Vivo V9.
The company captured 16% market share in the second quarter of 2018. This is more than a 100% increase compared to the same period last year!
OPPO is now hovering around 14% market share. The company has several new models released recently which may further drive up its sales going into the holiday season.
They now have the OPPO F9 for the midrange category and the OPPO A3s for the budget price range and the new 3GB variant of the OPPO A3s for those looking for a more powerful smartphone in the lower midrange market.
Huawei has the biggest growth among the different smartphone brands operating in the Philippines. The company quadrupled its market share compared to the same period last year!
This is largely because of the Nova series including the Nova 2 Lite. Many Filipinos also opted for the company’s flagship P20 and P20 Pro smartphones over the more expensive offerings from other brands.
The company has the Huawei Y6 2018 for the budget category.
Source: Counterpoint Research
